THE STORY BEHIND LOVE-THUG

Sometimes you don't know how STRONG you are... Until life forces you to find out. 

THE STORY BEHIND LOVE-THUG

Sometimes you don't know how STRONG you are... Until life forces you to find out. 

Love-Thug isn’t just a brand. It’s a reminder that you have survived every hard day that came before this one ........... and YOU ARE STILL HERE! You keep putting one foot in front of the other! You didn't give up, YOU kept GOINGGGGGGG! AND ...... YOU KEEP GOING! One day at at a time, one foot in front of the other. 

This is my story.

— Shay

Love-Thug was created during one of the hardest seasons of my life.

I spent a year sitting at my mom’s bedside as she slowly transitioned. And when you spend that much time sitting, waiting and thinking, you start looking back at your own life a little differently.

The good.
The bad.
The awful.
The traumatic.
And the absolutely amazing.

I started thinking about everything I had experienced and wondering how I would describe the person standing on the other side of it.

I wasn’t a victim.
I was definitely a survivor.
I was a warrior.
I was a fighter.

But I am also LOVE 🖤

Over these last six years, life has been freaking LIFE-ING.

And through the hard times, I didn’t give up. I put one foot in front of the other and I THUGGED LIFE OUT.

Even when I was exhausted. Mentally spent. Financially spent. Crying in bed and wondering how I could possibly keep going.

Somehow, I did.

I buckled down.
I had faith.
And I believed in myself.

😈🖤

A woman standing outdoors at night in front of a historic building with ornate architecture and a spire. She is wearing a black quilted jacket with the words 'Love-Thug' on it and large earrings. There are tents and people in the background.
A woman standing outdoors at night in front of a historic building with ornate architecture and a spire. She is wearing a black quilted jacket with the words 'Love-Thug' on it and large earrings. There are tents and people in the background.
A black and white simplified house icon on a black circle background.

And LOVE-THUG was born.

Because I know I’m not the only one.

We have all gone through something. Maybe you’re going through something right now.

And sometimes you need a reminder:

You are not ALONE.
You are STRONGER than you think.
And you’ve already MADE IT through every hard day that came before this one.

You’re a fighter.
You’re a lover.
You’re a survivor.

You're a ........... LOVE-THUG. 🖤

Wear your colors with pride.
Say it loud.
Represent.

A whole lotta Love... A little bit of Thug. 🥰😈

— Shay

Ready to Wear Your Story?